The skincare category on Amazon is one of the most competitive beauty segments, and two brands consistently dominate consumer consideration: CeraVe and Cetaphil. This report presents a structured CeraVe vs Cetaphil Amazon data analysis based on a seven-day marketplace study evaluating catalog size, pricing behavior, review engagement, seller activity, and product positioning.
In addition to performance metrics, this study includes a focused CeraVe vs Cetaphil Amazon review comparison, identifying consumer engagement patterns and trust signals across both brands. We also conducted detailed CeraVe vs Cetaphil Amazon price tracking to understand price stability, promotional fluctuations, and category-level pricing strategies.
Over the observation period, CeraVe demonstrated slightly broader marketplace penetration, while Cetaphil maintained strong engagement density across fewer SKUs.
| Metric | CeraVe | Cetaphil |
|---|---|---|
| Total Products Analyzed | 64 | 52 |
| Total Customer Reviews | 438,600 | 372,400 |
| Average Reviews per Product | 6,853 | 7,162 |
| Average Product Price | $19.10 | $17.35 |
| Median Product Price | $18.60 | $16.90 |
| Highest Priced SKU | $45.90 | $37.80 |
| Lowest Priced SKU | $7.25 | $5.60 |
| Average Rating | 4.6 | 4.5 |
| 5-Star Review Percentage | 72% | 69% |
| Active Sellers | 61 | 47 |
| Amazon-Direct Listings (%) | 48% | 52% |
| Categories Covered | 15 | 12 |
| Treatment-Focused SKUs (%) | 39% | 22% |
| Sensitive Skin SKUs (%) | 31% | 54% |
CeraVe leads in catalog size, review accumulation, and seller distribution. Cetaphil remains competitively positioned with slightly lower average pricing, reinforcing its accessibility-driven brand perception.
From a strategic lens, the broader SKU presence strengthens Amazon CeraVe vs Cetaphil market share, especially in treatment-based skincare segments.
Pricing plays a defining role in how these brands compete.
CeraVe’s higher-end products are concentrated in retinol treatments, acne solutions, and bundled skincare kits. Premium SKUs reach up to $44–$46 during peak pricing windows. Cetaphil’s premium range caps slightly lower, typically around $36–$38, primarily driven by therapeutic repair creams and dermatologist-recommended skin recovery products.
At the entry level, Cetaphil offers stronger affordability positioning. Cleansing bars and travel-sized cleansers begin under $6, while CeraVe’s lowest-priced SKUs start closer to $7–$8.
This tiered structure shows that:
For brands looking to scrape CeraVe vs Cetaphil Amazon best-selling skincare, this price segmentation reveals distinct targeting strategies within the same category.
CeraVe’s dominance lies in treatment-oriented skincare. High-performing categories include:
Nearly 40% of CeraVe’s catalog consists of functional skincare addressing acne, barrier repair, and dermatological treatments.
Cetaphil, in contrast, is concentrated around:
Over half of Cetaphil’s SKUs fall under “gentle” or “sensitive skin” labeling, reinforcing its long-standing dermatologist-trusted positioning.
This contrast becomes clearer when structured through a CeraVe vs Cetaphil Amazon dataset, where CeraVe shows higher treatment complexity and Cetaphil shows broader daily-use penetration.
Both brands demonstrate disciplined pricing behavior with limited volatility.
| Brand | Highest Daily Avg | Lowest Daily Avg | Weekly Avg Price | Median Daily Price | Price Range | % Variation | Mid-Week Dip | End-Week Trend | Coupon Activity Observed |
|---|---|---|---|---|---|---|---|---|---|
| CeraVe | $19.85 | $18.74 | $19.10 | $19.02 | $1.11 | 5.9% | Yes | Slight Increase | Moderate |
| Cetaphil | $17.92 | $16.88 | $17.35 | $17.20 | $1.04 | 5.8% | Yes | Stable | Low–Moderate |
Price movements remained within tight bands throughout the week. Temporary dips were observed mid-week, likely driven by digital coupon placements or lightning deals.
These insights highlight the importance of automated monitoring through tools such as an Amazon deal monitoring API skincare, which helps detect pricing triggers influencing conversion behavior.
Consumer engagement remains a major competitive advantage for both brands. CeraVe leads in cumulative review volume, indicating higher sales velocity or older listing maturity.
| Brand | Top Reviewed Product | Review Count | 5-Star % | 4-Star % | 3-Star & Below % | Average Rating | Weekly Review Growth | Verified Purchase % |
|---|---|---|---|---|---|---|---|---|
| CeraVe | Moisturizing Cream Tub | 24,300 | 74% | 15% | 11% | 4.7 | +6.2% | 88% |
| CeraVe | Hydrating Facial Cleanser | 20,150 | 71% | 17% | 12% | 4.6 | +5.4% | 85% |
| Cetaphil | Gentle Skin Cleanser | 22,480 | 72% | 16% | 12% | 4.6 | +4.8% | 90% |
| Cetaphil | Moisturizing Cream Jar | 16,900 | 69% | 18% | 13% | 4.5 | +4.2% | 87% |
CeraVe’s top SKUs accumulate reviews at a slightly faster rate. Cetaphil, however, maintains strong consistency in ratings.
A structured Amazon brand benchmarking dataset reveals:
Using structured Review sentiment scraping CeraVe Cetaphil, we categorized review feedback themes.
CeraVe Positive Themes
CeraVe Negative Themes
Cetaphil Positive Themes
Cetaphil Negative Themes
CeraVe generates more performance-driven praise, while Cetaphil earns trust-based loyalty from sensitive-skin users.
CeraVe listings were supported by 61 active sellers compared to 47 for Cetaphil. Broader seller participation increases visibility, fulfillment coverage, and Buy Box competitiveness.
Automated tracking through an Amazon skincare scraping API helps brands measure:
These distribution metrics significantly influence conversion and organic ranking.
Detailed CeraVe vs Cetaphil Amazon price scraping shows both brands maintaining structured price ladders with minimal volatility.
Meanwhile, advanced Amazon product data extraction CeraVe vs Cetaphil enables monitoring of:
CeraVe appears to prioritize innovation and treatment expansion, while Cetaphil reinforces its heritage positioning around safety and daily care reliability.
The comparative analysis highlights two distinct but equally strong competitive strategies.
CeraVe dominates in treatment-driven innovation, higher review accumulation, and broader seller distribution. Cetaphil maintains leadership in affordability, sensitive-skin trust, and stable rating consistency.
Modern brands increasingly depend on eCommerce product data extraction to make strategic pricing, assortment, and promotional decisions. With real-time eCommerce price monitoring, companies can respond instantly to competitor shifts and promotional dynamics.
In highly competitive beauty categories, structured Cosmetic Beauty Product Data Scraping provides the intelligence foundation required to optimize listings, improve positioning, and strengthen market share on Amazon.
In short, while both brands are strong, CeraVe leads in performance positioning, and Cetaphil excels in gentle-care authority. Data-driven monitoring remains the key to sustaining competitive advantage in the evolving Amazon skincare marketplace.
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