SHARE OF SEARCH & CONTENT

Win the search
that compounds.

"We rank #1 in stores but page 3 on the app that matters."

// THE SHORT ANSWER

Share of search measures where your brand appears for the keywords buyers type into marketplaces and quick-commerce apps — your rank, your share versus named rivals, and whether your listing content (images, titles, bullets, claims) meets standard SKU by SKU. iWeb Data Scraping tracks this weekly across Amazon, Blinkit, grocery and more, because marketplace search is the new shelf placement: rank drives sales, sales feed rank, and the gaps compound. One brand lifted share of search 2.4× in six months.

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Key facts

  • 2.4× — share-of-search lift in 6 months
  • SKU-level — content compliance audits
  • Weekly — rank & share tracking, benchmarked

On a marketplace, search position is shelf position — and it's scored by an algorithm that rewards rank, content quality, ratings and availability together. A brand can dominate physical retail and sit invisible on page three of the app where the category is actually growing, with no measurement to prove it to leadership. Share of search fixes the blind spot.

We track your rank and share for the category keywords that matter, per platform and city, and audit your listing content SKU by SKU against your standard — all benchmarked against the rivals you name. It's the search-and-content half of our digital shelf analytics, and it powered a 2.4× share-of-search lift.

THE POINT

The gap isn’t knowing this matters — it’s seeing it in time to act. That’s what the feed is for.

2.4×share-of-search lift in 6 months
SKU-levelcontent compliance audits
Weeklyrank & share tracking, benchmarked
WHAT YOU GET

Rank, share and content —
measured against rivals.

Share of search by keyword

Your rank and share of top slots for each category keyword, per platform and city, tracked over time.

Named-competitor benchmarks

Every keyword scored against the 3–5 rivals you name — a scoreboard, not a vanity number.

Content compliance audit

Images, titles, bullets and claims checked SKU-by-SKU against your brand standard; gaps listed.

Buy-box & badge tracking

Who owns the buy box, which badges (bestseller, sponsored) show, and how they shift your visibility.

Keyword opportunity gaps

Keywords where rivals rank and you don't — the roadmap for content and campaign investment.

Trend & movement alerts

Rank drops, share losses and content regressions flagged the week they happen.

SEE THE DATA FIRST

What you'll actually receive.

Real sample structure from this feed. Your free 48-hour sample comes in your category, in this shape — CSV, JSON or straight to your warehouse.

Share-of-search + content audit — per keyword, benchmarked.
keyword platform your_rank your_share top_rival rival_share content_flags
face wash Amazon 4 18% RivalGlow 29% title,image
face wash Blinkit 9 7% RivalGlow 24% bullets
acne cream Amazon 2 26% DermCo 22% none
face serum Amazon 12 4% RivalGlow 31% image,bullets,title
↑ Sample structure — illustrative values. Your data reflects your platforms and category. Get this for your data →
HOW IT WORKS

From question to answer.

STEP 1

Define keywords & rivals

We set your category keyword set, the platforms, and the named competitors to benchmark.

STEP 2

Track rank & audit content

Weekly rank/share capture plus SKU-level content compliance across every tracked platform.

STEP 3

Surface the moves

Gaps, losses and opportunities delivered as a scoreboard your team acts on.

WHY BUY VS BUILD

The details in the feed.

FIELDS Rank, share of search, competitor rank, content-compliance flags, buy-box owner, badges
KEYWORDS Your category set, per platform, per city where relevant
BENCHMARK Side-by-side vs 3–5 named competitors
REFRESH Weekly standard; daily for launches and campaign windows
DELIVERY BI-ready feed or scored report; CSV/API/warehouse
RELATED:Digital Shelf Analytics →AI Visibility Monitoring →Case study: 2.4x →
FAQ

Before the first call.

Share of search is the percentage of top result slots your brand holds for a set of category keywords on a platform. It matters because marketplace search is the new shelf placement: high rank drives sales, and sales feed rank, so share-of-search gaps compound quietly until they become expensive to reverse.

Retailer dashboards show your performance inside one walled garden, on their definitions, with no competitors. Share of search is cross-platform, competitor-benchmarked and independent — measuring you against named rivals across every app, which is the view leadership needs to allocate between retailers rather than within one.

Yes — content compliance is audited SKU by SKU: images, titles, bullets and claims checked against your brand standard, with gaps listed explicitly. Because content quality feeds search rank, tracking the two together shows not just where you're losing visibility but why.

Amazon and major marketplaces, quick-commerce apps (with pincode-level views where relevant), and grocery platforms — for the category keyword set we define with you. Tracking is per platform and per city where geography changes the results, benchmarked against the competitors you name.

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