This case study highlights how iWeb Data Scraping leveraged Q-commerce API scraping in India to assist a top FMCG conglomerate in tracking grocery prices at the pin code level. By extracting data from Blinkit and Zepto APIs, the client gained real-time insights using advanced grocery price intelligence tools, resulting in smarter promotional strategies, improved price parity across platforms, and a 12% boost in regional profitability. This case study explores how iWeb Data Scraping helped a leading FMCG conglomerate monitor pin code-level grocery prices using Blinkit and Zepto APIs, leading to smarter promotions, better price parity across platforms, and ultimately, 12% improved regional profitability.
The client — a top-5 Indian FMCG firm — faced major challenges:
They wanted a way to automate real-time grocery price tracking at the pin code level with alerts, analytics, and structured datasets.
We proposed a comprehensive grocery price monitoring solution using Blinkit and Zepto APIs, tailored to extract:
The solution was powered by:
| Pin Code | Platform | Product | Price | Discount | ETA | In Stock | Rating | Coupon Code |
|---|---|---|---|---|---|---|---|---|
| 400001 | Blinkit | Maggi 70g | ₹12 | ₹2 OFF | 10 min | Yes | 4.5 | MAGGI5 |
| 560001 | Zepto | Maggi 70g | ₹10 | ₹0 | 7 min | Yes | 4.6 | None |
| 110001 | Blinkit | Fortune Oil 1L | ₹132 | ₹10 OFF | 12 min | Yes | 4.2 | SAVE10 |
| 600001 | Zepto | Aashirvaad Atta 5kg | ₹289 | ₹20 OFF | 9 min | Yes | 4.4 | AATA10 |
By monitoring price, discounts, and availability by pin code, the client could:
They built heatmaps and dashboards using our structured feeds to visualize:
Within the first 45 days of deployment:
The client now runs automated daily tracking, with alerts on:
In today’s dynamic Q-commerce landscape, pin code-level grocery price tracking is not just a strategic advantage — it's a business imperative. iWeb Data Scraping empowers brands with real-time Blinkit data scraping and Zepto grocery data extraction, enabling Blinkit grocery price monitoring and Zepto product price monitoring at scale. Our robust, API-driven platform delivers hyperlocal pricing insights in India, helping FMCG brands stay ahead through precise, location-based analytics. Leverage our solution for India FMCG price benchmarking and make smarter, faster decisions that drive profitability and consumer loyalty.
We start by signing a Non-Disclosure Agreement (NDA) to protect your ideas.
Our team will analyze your needs to understand what you want.
You'll get a clear and detailed project outline showing how we'll work together.
We'll take care of the project, allowing you to focus on growing your business.