This case study showcases how iWeb Data Scraping empowered a global FMCG brand in Singapore to regain its competitive edge in the Q-commerce space by monitoring prices on RedMart and FairPrice. Through automated grocery price intelligence—scraping product, promo, and availability data daily—the brand gained real-time visibility into competitor moves, flash sales, and SKU-level trends. By tracking prices, stock, and promotions across both platforms, iWeb enabled the brand to respond faster, optimize pricing strategies, and regain market share—all while eliminating manual tracking and unlocking SKU-level pricing intelligence.
A global FMCG brand operating in Singapore was steadily losing market share on Q-commerce platforms due to uncompetitive pricing across SKUs, lack of real-time visibility into competitor promotions, and a delayed response to time-sensitive RedMart flash sales. Additionally, the brand relied on manual methods to monitor FairPrice listings, resulting in inefficiencies and missed opportunities. To address these challenges, the brand partnered with iWeb Data Scraping to automate grocery price tracking.
By leveraging RedMart price scraping in Singapore and FairPrice product price monitoring, the company gained access to real-time grocery pricing data in Singapore. This comprehensive Quick Commerce & FMCG Data Extraction Services of RedMart and FairPrice enabled smarter, faster decisions based on accurate, timely data. With iWeb's Quick commerce price intelligence in Singapore, the brand regained pricing competitiveness and responded swiftly to dynamic market shifts.
RedMart (via Lazada)
FairPrice Online
The data scraping system was designed to:
| Date | Product | Platform | Price | Discount | Availability | Promo Type |
|---|---|---|---|---|---|---|
| 2025-07-08 | Milo 3-in-1 (18s) | RedMart | SGD 6.90 | SGD 1.00 | In Stock | Flash Deal |
| 2025-07-08 | Milo 3-in-1 (18s) | FairPrice | SGD 7.70 | SGD 0.50 | In Stock | Member Price |
| 2025-07-08 | Dettol Handwash 500ml | RedMart | SGD 4.20 | None | In Stock | - |
| 2025-07-08 | Dettol Handwash 500ml | FairPrice | SGD 3.95 | SGD 0.25 | Out of Stock | - |
While both platforms are national, product availability and discounting varied:
| Product | Location | RedMart Price | FairPrice Price |
|---|---|---|---|
| Sunsilk Shampoo 650ml | Orchard | SGD 8.50 | SGD 9.10 |
| Sunsilk Shampoo 650ml | Jurong | SGD 9.20 | SGD 8.80 |
| Ayam Brand Baked Beans | Bishan | SGD 2.45 | SGD 2.40 |
Within 30 days of deploying iWeb’s solution:
| Previous Problem | Post-Integration Impact |
|---|---|
| Manual price audits weekly | Daily automated price sync |
| Missed RedMart flash sales | Instant alerts with tracking dashboard |
| No SKU-level promo history | Full weekly & monthly price logs |
| Fragmented FairPrice product data | Unified taxonomy and SKU matching |
Scraping: Python + Playwright + Mobile View Emulation
Storage: AWS S3 + PostgreSQL
Delivery: REST API + Email CSV exports
Visualization: Power BI + Looker
As quick commerce (Q-commerce) gains momentum in Singapore, FMCG brands must adopt a data-driven approach to remain competitive. Leveraging Singapore grocery a price tracking APIs enables real-time insights into market fluctuations. With tools like iWeb Data Scraping for FMCG brands, companies can effortlessly monitor competitor activity and develop a robust Q-commerce competitive pricing strategy . Accurate and timely data allows businesses to execute precise price matching, especially on key platforms like RedMart and FairPrice, where RedMart FairPrice grocery comparison is crucial for gaining consumer attention. Through comprehensive online grocery analytics in Singapore, brands can optimize pricing without compromising profitability—turning data into a strategic edge.
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