Tracking Combo Offer Prices Across Amazon & Best Buy

Introduction

Combo offers—bundled product deals with discounted pricing—are a key promotional tactic on eCommerce giants like Amazon and Best Buy. Tracking these offers helps sellers identify market trends, understand bundling logic, and react to competitive price moves in real-time. iWeb Data Scraping was engaged by a U.S.-based electronics brand to monitor and analyze combo offers across both platforms, enabling smarter discount alignment and bundling strategies for their marketing and pricing teams.

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objectives

Objectives:

  • Track daily combo deals listed under electronics categories on Amazon & Best Buy.
  • Extract pricing breakdowns, total discount %, and included product SKUs.
  • Detect competitor brand bundling strategies.
  • Deliver structured data and comparative dashboards.

    • Challenges:

  • Combo offers are dynamically created, often with unique bundle IDs.
  • Best Buy and Amazon structure product pages differently with JavaScript-heavy layouts.
  • Price comparison must consider standalone pricing vs bundle pricing.
    • the-challenges
    iWeb Data Scraping’s Strategy

    iWeb Data Scraping’s Strategy:

    1. Daily Combo Offer Extraction:

    • Parsed pages with headless browsers using Playwright for both platforms.
    • Identified bundled SKUs, original prices, and total offer prices.
    • Extracted title, bundle name, seller, availability, and image metadata.

    2. Combo Price Intelligence Engine:

    • Calculated
    • Total individual SKU price
    • Bundle price
    • Effective discount
    • Price drop history

    3. Brand Matching & Comparison:

    • Cross-referenced included products by ASIN/SKU and brand name.
    • Tracked overlapping bundles between Amazon & Best Buy for competitive parity.

    Sample Output Table:

    Platform Combo Name Bundle Price Individual Total Discount SKUs Included Brand Date
    Amazon Logitech Wireless Work
    Bundle    		 $129.99 $159.98 18.8% B08XYC2S4J,
    B0894WGSQ3    		 Logitech 2025-06-06
    BestBuy Samsung Soundbar +
    Subwoofer Pack    		 $329.99 $379.99 13.2% 8806091234567,
    8806091234321    		 Samsung 2025-06-06

    Results:

    Tracked Over 3,200 Unique Bundles in 30 Days

    • Across 10 product categories (TVs, laptops, gaming, accessories, etc.)

    Uncovered 15% Avg Discount Disparity Between Platforms

    • Amazon bundles often cheaper by 3–7% on overlapping products.

    Enabled Dynamic Bundle Pricing for Client

    • Client matched and optimized offers on their D2C portal.

    Detected 250+ New Bundle Introductions

    • Allowed brand to adjust inventory promotion cadence.
    result
    Dashboards Delivered

    Dashboards Delivered:

    • Combo Offer Price Tracker (Amazon vs Best Buy)
    • SKU-Level Bundle Comparison Tool
    • Brand-wise Bundle Frequency & Discount Analysis
    • Price Drop Alerts for Top-Selling Bundles

    Technology Stack:

    • Languages: Python, JavaScript
    • Scraping Tools: Playwright, Puppeteer
    • Database: PostgreSQL, MongoDB
    • Delivery: CSV, JSON API, Google Sheets Sync
    • Visualization: Looker Studio, Power BI, Tableau
    Technology Stack
    Why-iWeb-Data-Scraping

    Why iWeb Data Scraping?

    • Experts in real-time pricing intelligence
    • Strong experience with eCommerce deal structures
    • High-frequency scraping for dynamic offers
    • Trusted by consumer electronics and retail brands

    Client Testimonial

    “We never had visibility into combo pricing until now. iWeb’s bundle tracking changed how we approach promotions on Amazon and Best Buy.”

    — Sr. Manager, Digital Pricing Strategy

    Next Steps:

    • Expand tracking to Walmart , Target , and Newegg.
    • Include customer reviews and sentiment for bundled SKUs.
    • Predict best-selling bundles by discount pattern + seasonality.
    Next Steps:

    Conclusion

    Combo deals are an essential sales lever—but without visibility, brands miss key opportunities. With daily combo offer tracking from iWeb Data Scraping, brands now gain full transparency into pricing, bundling, and competitive positioning across two of the world’s largest eCommerce giants.

    Let’s Talk About Product

    What's Next?

    We start by signing a Non-Disclosure Agreement (NDA) to protect your ideas.

    Our team will analyze your needs to understand what you want.

    You'll get a clear and detailed project outline showing how we'll work together.

    We'll take care of the project, allowing you to focus on growing your business.