Real-time Whataburger Menu Data Scraping 2025 Unlocks Regional Pricing and Menu Insights

• Total Number of Restaurants: As of January 28, 2025, Whataburger operates 1,109 restaurants across 16 states, with Texas hosting the majority (761 locations, approximately 69% of the total).
• State-wise Distribution: The chain has a strong southern US presence, with significant growth in states like Oklahoma (46 locations), Florida (42 locations), and Arizona (25 locations). Four states—Colorado, Georgia, Missouri, and Tennessee—each have only one location, indicating potential for future expansion.
• Menu Offerings: The 2025 menu features a variety of burgers, breakfast items, chicken dishes, and limited-time offerings like the Monterey Melt and Whatawings. Prices range from $1.10 for small sides to $58.07 for group orders like the 10 Whataburger Box.
• Growth Trends: Whataburger added 52 new stores in 2024, surpassing its goal of 1,000 locations by 2026. Systemwide revenue exceeds $4 billion annually. The chain is targeting the Midwest and East Coast suburbs for future expansion.
• Operational Highlights: Most locations offer 24/7 drive-thru services, and the Whataburger App provides curbside and delivery options, enhancing customer convenience.

Data Analysis

Number of Restaurants

Whataburger’s footprint in 2025 reflects a strategic focus on southern states, with Texas dominating the distribution due to its historical roots and customer loyalty. The 1,109 locations reported by ScrapeHero align closely with xmap.ai’s estimate of 1,112, suggesting a minor discrepancy possibly due to recent openings or temporary closures, backed by reliable Food Delivery Data Scraping Services.

The chain’s expansion into Florida, Oklahoma, and Arizona indicates a deliberate strategy to target high-traffic areas near highways, universities, and suburban centers, supported by insights derived through the Restaurant Data Scraping Services.

The single-location states (Colorado, Georgia, Missouri, Tennessee) highlight untapped markets with significant growth potential, primarily as the brand aims to surpass 1,200 locations by 2026, a move monitored through comprehensive Food Delivery Data Intelligence Services.

State-wise Distribution

The following table summarizes the distribution of Whataburger restaurants across the US as of January 2025:

*Other States include Colorado, Georgia, Missouri, Tennessee (1 each), and additional locations in Kansas, South Carolina, and others.

Menu Analysis

Real-time scraping of Whataburger’s menu reveals a diverse range of offerings, from classic burgers to breakfast items and limited-time specials. The menu is designed for customization, with over 36,864 topping combinations, catering to varied customer preferences. The following table highlights prices for key menu items in May 2025:

Operational Insights

Whataburger’s operational model emphasizes freshness, with all items made to order, contributing to its reputation for quality. The chain’s 24/7 drive-thru availability at most locations and app-based ordering options enhance accessibility. The introduction of limited-time items like the Monterey Melt and Whatawings in 2025 reflects a strategy to keep the menu dynamic and attract repeat customers. The chain’s focus on community engagement, such as the Whataburger Feeding Student Success program, further strengthens its brand loyalty, with over $6.5 million donated to support education since 2020.

Observations

• Regional Dominance: Texas’s 761 locations underscore Whataburger’s deep cultural ties to the state, where it enjoys a restaurant-to-population ratio of one per 38,102 people. In contrast, Florida’s ratio is one per 477,289, indicating significant growth potential in newer markets.
• Menu Pricing Strategy: Prices remain competitive, with burgers ranging from $5.14 (Whataburger Jr.) to $9.44 (Triple Meat Whataburger). Limited-time items like Whatawings and the Mexican Hot Chocolate Shake drive customer interest without significantly increasing average meal costs.
• Expansion Strategy: The chain’s focus on high-traffic areas and franchise-driven growth has fueled its expansion, with 126 franchised locations as of 2019. The addition of 52 stores in 2024 suggests an aggressive yet sustainable growth trajectory.
• Customer Engagement: The Whataburger App and social media campaigns, such as the 75th-anniversary WhataVault promotions, have boosted customer interaction. The app’s rewards program and exclusive deals are critical for retaining younger demographics.
• Market Saturation Risks: Texas’s high concentration of locations raises concerns about potential market saturation. Future growth will likely prioritize Midwest and East Coast markets to diversify the footprint.

Strategic Implications

For investors, Whataburger’s consistent growth, with over $4 billion in annual revenue and a projected 1,200 locations by 2026, presents a lucrative opportunity. Franchisees can target emerging markets like Colorado and Tennessee, where single locations indicate low competition. Market analysts should note the chain’s use of AI-driven location scouting and real-time analytics, supported by Web Scraping Food Delivery App Data, which optimize site selection and menu offerings. Competitors like In-N-Out and Five Guys face challenges matching Whataburger’s customization options and regional loyalty, particularly in Texas. However, the chain must innovate with digital ordering and sustainable practices to maintain its edge in a competitive fast-food landscape, benefiting from comprehensive Food Data Scraping Services to stay ahead.

Conclusion

Whataburger’s 1,109 restaurants in 2025 reflect its robust growth and strategic focus on southern states, with Texas as its stronghold. Real-time Whataburger Restaurant App Datasets provides valuable insights into its operational model, pricing strategy, and expansion plans. The chain’s emphasis on customization, community engagement, and technological integration positions it for continued success. Through advanced Restaurant Data Intelligence Services, stakeholders can leverage this data to identify high-potential regions, optimize pricing, and enhance customer experiences. As Whataburger celebrates its 75th anniversary, its blend of nostalgia, innovation, and the use of Food Delivery App Menu Datasets ensures it remains a fast-food leader.

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