"We have no idea what creative or offers competitors are actually running."
Ad and creative intelligence monitors competitors' advertising from public transparency sources — Meta Ad Library, Google Ads Transparency Center and marketplace sponsored placements — capturing the creatives, offers, messaging and running-duration signals that reveal their strategy. iWeb Data Scraping structures this into a feed marketing teams use to see what campaigns rivals actually run, which creatives they sustain (a proxy for what works), and where they're spending — all from publicly available ad-transparency data.
Your competitors' advertising is more public than ever — ad-transparency regulations mean Meta, Google and others now publish the ads brands run. Yet most marketing teams still guess at competitor strategy from the occasional ad they happen to see in their own feed. Ad intelligence turns public transparency data into systematic competitive insight.
We capture competitors' ads from public transparency libraries and marketplace sponsored placements — the creative, the offer, the messaging, and how long each ad runs (sustained ads are the ones working). Structured into a feed, it shows what rivals are actually doing, not what you assume. Built on our managed scraping, using only publicly disclosed ad data.
The gap isn’t knowing this matters — it’s seeing it in time to act. That’s what the feed is for.
The actual creatives competitors run — images, copy, video thumbnails — from public ad libraries.
The offers, discounts and value propositions rivals push — their positioning, in their own words.
How long each ad runs — sustained ads indicate what's converting, killed ads indicate what isn't.
Meta Ad Library, Google Ads Transparency, and marketplace sponsored placements in one view.
Bursts, seasonal timing and always-on themes — the rhythm of competitor spend.
Shared themes and formats across your category — what everyone's converging on, and the white space.
Real sample structure from this feed. Your free 48-hour sample comes in your category, in this shape — CSV, JSON or straight to your warehouse.
| advertiser | platform | offer | format | first_seen | run_days | status |
|---|---|---|---|---|---|---|
| RivalCo | Meta | Flat 40% off | video | 2026-06-10 | 28 | running |
| RivalCo | Meta | Buy 1 Get 1 | image | 2026-06-25 | 3 | killed |
| RivalCo | Free shipping | search | 2026-05-01 | 68 | running | |
| BrandX | Meta | New launch ₹499 | carousel | 2026-07-01 | 7 | running |
[
{
"advertiser": "RivalCo",
"platform": "Meta",
"offer": "Flat 40% off",
"format": "video",
"first_seen": "2026-06-10",
"run_days": "28",
"status": "running"
},
{
"advertiser": "RivalCo",
"platform": "Meta",
"offer": "Buy 1 Get 1",
"format": "image",
"first_seen": "2026-06-25",
"run_days": "3",
"status": "killed"
},
{
"advertiser": "RivalCo",
"platform": "Google",
"offer": "Free shipping",
"format": "search",
"first_seen": "2026-05-01",
"run_days": "68",
"status": "running"
},
{
"advertiser": "BrandX",
"platform": "Meta",
"offer": "New launch ₹499",
"format": "carousel",
"first_seen": "2026-07-01",
"run_days": "7",
"status": "running"
}
]
We set the rivals and the ad-transparency sources and marketplaces to monitor.
Creatives, offers and run-durations captured from public transparency libraries.
What rivals run, what they sustain, and category creative trends — delivered to your marketing team.
| FIELDS | Advertiser, creative, offer, messaging, first-seen, last-seen, run-days, platform, format |
| SOURCES | Meta Ad Library, Google Ads Transparency, marketplace sponsored (public data) |
| SIGNALS | Creative, offer, longevity, campaign timing, category trends |
| REFRESH | Daily to weekly |
| DELIVERY | Marketing-team feed or report; CSV/API |
It monitors competitors' advertising from public sources — Meta Ad Library, Google Ads Transparency Center and marketplace sponsored placements — capturing their creatives, offers, messaging and how long each ad runs. It turns publicly disclosed ad data into systematic competitive insight, so marketing teams see what rivals actually run instead of guessing from the occasional ad in their feed.
From public ad-transparency sources that platforms are required to publish: Meta's Ad Library, Google's Ads Transparency Center and public marketplace sponsored placements. This data is deliberately made public by the platforms for transparency, so monitoring it is straightforward — we collect only what's publicly disclosed, under our standard compliant methodology.
Ad longevity is a strong proxy for performance: brands kill ads that don't convert and sustain ads that do. By tracking run-duration, you can infer which competitor creatives and offers are working — a signal far more useful than a snapshot of ads at one moment, which can't distinguish a winner from something about to be paused.
See which offers and messaging rivals sustain (and likely what converts), spot campaign timing and seasonal patterns, identify category-wide creative trends and the white space nobody's using, and benchmark your own creative strategy. It informs positioning, campaign planning and creative development with evidence rather than assumption.