SERP & SEARCH DATA

What ranks, where,
for whom.

// THE SHORT ANSWER

SERP scraping extracts structured search engine results at scale — organic rankings, paid ads, featured snippets, local packs, People Also Ask, and AI Overviews — for any keyword, location and device. iWeb Data Scraping delivers these as clean, timestamped feeds so SEO platforms, rank trackers, market researchers and AI-visibility tools can measure what appears in search without running their own search infrastructure. As AI Overviews reshape what 'ranking' means, SERP data now includes the AI answer box, not just the ten blue links.

Get free sample in 48h See delivery specs
99%+field accuracy, QA-verified
48hfree sample turnaround
24/7pipeline monitoring
ISO 27001+ 9001 certified

Key facts

  • Engines: Google (primary) · Bing · YouTube · others on request
  • Elements: Organic, ads, snippets, PAA, local pack, AI Overviews + cited sources, carousels
  • Targeting: Per country / city / language / device
  • Delivery: JSON/CSV, API, webhooks, warehouse-direct

Search results are the map of demand and competition, but they're personalized, localized and constantly shifting — a single manual check tells you almost nothing. SERP scraping turns search into a measurable dataset: the same keyword pulled across locations and devices, timestamped, structured into every element on the page.

The 2026 twist is that the page changed. Google's AI Overviews now sit above the organic results for many queries, and "did we rank?" has become "are we in the AI answer?" Our SERP feeds capture the full modern results page — organic, ads, snippets, local pack and the AI Overview with its cited sources — which is why they pair naturally with our AI visibility monitoring solution.

WHAT'S INCLUDED

Every element on the
modern results page.

Organic & paid results

Full ranking positions, URLs, titles and descriptions — plus the ad block, labeled and separated.

AI Overviews capture

The AI answer box and its cited sources extracted — the metric that matters as AI search grows.

SERP features

Featured snippets, People Also Ask, local packs, image and video carousels, knowledge panels — structured, not flattened.

Geo & device targeting

Results by country, city and device, because search is local and mobile-first — one keyword, many realities.

Multi-engine

Google primary; Bing, YouTube and other engines on request as AI-search sources diversify.

Timestamped history

Track rank and feature movement over time — trends, not just today's snapshot.

SEE THE DATA FIRST

What you'll actually receive.

Real sample structure from this feed. Your free 48-hour sample comes in your category, in this shape — CSV, JSON or straight to your warehouse.

SERP capture — organic, ads, and AI Overview, by keyword + location.
keyword location type position title_or_source url_domain
running shoes Mumbai ai_overview 0 cited: brand-a.com brand-a.com
running shoes Mumbai organic 1 Best Running Shoes 2026 review-site.com
running shoes Mumbai ad 1 Shop Running Shoes -50% bigstore.com
running shoes Delhi organic 1 Top 10 Running Shoes another-review.com
↑ Sample structure — illustrative values. Your data reflects your platforms and category. Get this for your data →
DELIVERY SPECS

The details procurement asks for.

ENGINES Google (primary) · Bing · YouTube · others on request
ELEMENTS Organic, ads, snippets, PAA, local pack, AI Overviews + cited sources, carousels
TARGETING Per country / city / language / device
DELIVERY JSON/CSV, API, webhooks, warehouse-direct
SCALE From thousands to millions of keyword-location checks; scheduled or on-demand
TIMELINE Free sample in 48h · production ~1 week
COMPLIANCE Public results only · rate-limited · ISO 9001/27001 · NDA available

Every engagement is NDA-first and starts with a free sample — judge the data before any commitment.

THE HONEST COMPARISON

Why a data layer, not a DIY script or a rigid tool

In-house DIY Generic SaaS tool iWeb Data Scraping
Setup & maintenance You build scrapers, fight anti-bot, fix breakages weekly Rigid templates, breaks on site changes, slow support Fully managed — we build, monitor and fix, you never touch a proxy
Data quality Best-effort, no QA layer, silent failures Generic parsers, frequent gaps 99%+ field accuracy, QA-verified, monitored 24/7
Coverage Limited to what you can maintain Only supported sites Any public site or app, at scale
Compliance Your legal risk to manage alone Often opaque about methods ISO-certified, PII-scrubbed, NDA-first, documented
Time to value Weeks to months of engineering Fast but inflexible Free sample in 48h, production in days
WHO USES THIS

Built for the person
who owns the number.

SEO PLATFORM / AGENCY

Power rank tracking at scale

Structured SERP feeds behind your dashboard — you build the product, we run the search infrastructure.

MARKETING / SEO LEAD

Measure AI-search presence

Are you in the AI Overview for your money keywords? Pairs with AI visibility monitoring.

MARKET RESEARCH

Map demand & competition

Who ranks for a category, how ad density shifts, which brands own the snippet — search as a competitive dataset.

RELATED:AI Visibility Monitoring →Social Media Scraping →Managed Web Scraping →
FAQ

Before the first call.

SERP scraping powers rank tracking, SEO platforms, ad-competitive analysis, brand-visibility monitoring and market research. Anyone who needs to know what appears in search results — organic rankings, ads, snippets, AI Overviews — across many keywords, locations and devices uses structured SERP data rather than checking manually.

Yes — our SERP feeds extract the AI Overview answer box and the sources it cites, alongside traditional organic and paid results. As AI Overviews increasingly sit above the organic listings, capturing them is essential to measuring real search visibility, which is why we treat them as a first-class SERP element.

Yes. Search is personalized and localized, so every check specifies country, city, language and device (desktop/mobile). One keyword returns different results in Mumbai vs London on mobile vs desktop — the feed captures each combination you request rather than a single generic view.

That's a core use case. We deliver structured SERP data via API and bulk feeds so you can build the rank tracker, visibility dashboard or research product on top — you own the interface and analytics, we own the search-data collection and its maintenance.

Get a free sample dataset in 48 hours.