FMCG & CPG DATA SCRAPING

Your digital shelf,
measured like a shelf.

// THE SHORT ANSWER

FMCG and CPG data scraping measures your brand across every marketplace, quick-commerce app and grocery platform — price position, share of search, availability, content compliance, ratings and MAP violations — benchmarked against named competitors. iWeb Data Scraping delivers this as a recurring feed so brand and category teams win the digital shelf, where a large and growing share of FMCG sales is now decided.

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99%+field accuracy, QA-verified
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Key facts

  • Data point: Price position vs rivals
  • Data point: Share of search
  • Data point: Availability by platform
  • Data point: Content compliance

FMCG sales have moved online across a fragmented landscape — Amazon, quick commerce, grocery apps, D2C — and the digital shelf is scored by algorithms rewarding price, availability, content and ratings together. A brand can lead in physical retail and be invisible on the app where the category is growing, with no measurement to prove it. FMCG data scraping fixes that blind spot.

We measure price position, share of search, availability, content compliance and MAP across every platform, benchmarked against rivals — powering digital shelf analytics, share of search and stock-out tracking. Overlaps with quick commerce and grocery.

THE POINT

One vertical, every platform that matters in it — matched into a single feed your team actually uses.

DATA POINTS WE EXTRACT

Every lever of the algorithm.

Price position vs rivals
Share of search
Availability by platform
Content compliance
Buy-box ownership
Ratings & reviews
MAP violations
Promo tracking
Assortment gaps
Pincode availability
New competitor SKUs
Category rank
SEE THE DATA FIRST

What you'll actually receive.

Real sample structure from this feed. Your free 48-hour sample comes in your category, in this shape — CSV, JSON or straight to your warehouse.

FMCG digital-shelf feed — your brand vs rivals, per platform.
sku brand platform price search_rank share_of_search in_stock
Shampoo 340ml YourBrand Amazon 199 3 22% yes
Shampoo 340ml RivalGlow Amazon 185 1 31% yes
Shampoo 340ml YourBrand Blinkit 205 11 8% no
Face Wash 150ml YourBrand Amazon 149 5 15% yes
↑ Sample structure — illustrative values. Your data reflects your platforms and category. Get this for your data →
WHO USES THIS

Built for the person
who owns the number.

BRAND / E-COMMERCE MANAGER

Win the digital shelf

Search, content, price and availability vs rivals — digital shelf analytics.

CATEGORY MANAGER

One scoreboard for leadership

Every metric benchmarked against named competitors — the case for budget.

TRADE / SUPPLY

Protect availability

Pincode-level stock-out alerts across quick commerce and grocery.

RELATED:Digital Shelf Analytics →Quick Commerce Scraping →Share of Search →
FAQ

Before the first call.

Price position versus rivals, share of search, availability by platform and pincode, content compliance, buy-box ownership, ratings and reviews, MAP violations, promo tracking, assortment gaps, new competitor SKUs and category rank — across marketplaces, quick commerce and grocery, benchmarked against named competitors.

Because a large, growing share of FMCG purchase decisions now happen on apps and marketplaces, where an algorithm ranks products by price, availability, content and ratings together. A brand strong in physical retail can be invisible online in the exact category that's growing — the digital shelf is where that's measured and fixed.

Yes — FMCG competition spans all three, so we deliver a unified view: Amazon and marketplaces, Blinkit/Zepto/Instamart quick commerce, and BigBasket/grocery platforms, with your SKUs and rivals matched across them for one benchmarked scoreboard.

Every metric — price, search rank, share of search, content, availability — is reported side by side against the 3–5 competitors you name, per platform and city where relevant. This turns a vanity number into an actionable scoreboard for the category team.

Get a free sample dataset in 48 hours.