SKU-level tracking across a Wayfair catalogue

The challenge

The client needed continuous, precise visibility on a defined competitive set on Wayfair — prices, specs and availability at SKU level — not a broad category sweep that would bury the products they actually cared about in noise. In a spec-heavy category like furniture, where the same product varies by size, material and finish, accurate SKU-to-SKU matching is everything.

What we built

We built a tightly scoped, SKU-based collection covering 114 tracked SKUs on Wayfair: price, availability, product specifications and listing changes, matched SKU-to-SKU and refreshed on a fixed cycle. Rather than crawl the whole category, we tracked exactly the products the client's team cared about, at the depth they needed.

How it's delivered

The feed delivers one clean record per tracked SKU per refresh, with price, availability, spec fields and any listing changes flagged. Because the scope is precise, the client's team works with a focused, high-signal dataset rather than filtering a category-wide dump — feeding price intelligence and assortment decisions.

The outcome

The client got exactly the visibility they asked for: their competitive SKU set on Wayfair, tracked continuously for price, spec and availability changes, with none of the noise of a broad crawl. Tight scoping meant faster delivery and cleaner data — proof that a focused 114-SKU program can be more valuable than a category-wide one.